If all you have is a Hammer…


tame companies will not survive the new market of wicked problems.
become wicked or get automated away.

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the Global digital transformation market is expected to grow to $2,279.4 Billion by 2025.
Currently 84% of digital transformations are failing.
what are we missing?

A book by Marcus Kirsch

About the author

Marcus Kirsch has worked as a transformation, service design and innovation specialist for over 20 years. He is a Royal College of Art alumni and former MIT Medialab researcher. He led projects for companies like British Telecom, GlaxoSmithKline, Kraft, McDonald's, Nationwide, Nissan, Science Museum, P&G, Telekom Italia, non-profits and startups. He won awards in the areas of creativity and innovation and has been publishing for the Guardian, Wired and other industry relevant publications.
He is a thought-leader and keynote speaker. In his off-time, he is a mediocre indoor-climber, movie nerd, maker and likes his whiskies neat.


This is the era of wicked companies. Why?
Because we live in a world of wicked problems, problems that change their requirements while we are working on their solutions. Tame companies have stagnating capabilities because their problem doesn't evolve. Wicked companies have evolving processes, capabilities and people because their problems evolve. A wicked company is inherently different from the traditional tame company that existed since the industrial revolution.
Everyone can create a wicked company, but to do so, a new mindset around capabilities, governance, teams and the support for the outcomes is needed. If you ever asked yourself why your company is struggling to do better in today's world, you are probably using tame company aspects to solve wicked problems.
This book will tell you the difference between a tame and wicked company and what mindset and characteristics you need, to become a wicked company.

first we shape our tools.
Then the tools shape us.

Father McCulkin (not marshall mcluhan)

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Marcus Kirsch is the founder of ResonanceDesign, an applied innovation and service design consultancy based in London, UK.

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