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tame companies will not survive the new market of wicked problems. become wicked or get automated away.
the Global digital transformation market is expected to grow to $2,28 Trillion by 2025.
Currently 84% of digital transformations are failing.
what are we missing? We do not build Wicked Companies!

About the author

Marcus Kirsch has worked as a transformation, service design and innovation specialist for over 20 years. He is a Royal College of Art alumnus and former MIT Medialab researcher. He led projects for companies like British Telecom, GlaxoSmithKline, Kraft, McDonald's, Nationwide, Nissan, Science Museum, P&G, Telekom Italia, non-profits and startups. He won awards in the areas of creativity and innovation and has been publishing for the Guardian, Wired and other industry relevant publications.
He is a thought-leader and keynote speaker. In his off-time, he is a mediocre indoor-climber, movie nerd, maker and likes his whiskies neat.


This is the era of wicked companies. Why?
Because we live in a world of wicked problems, problems that change their requirements while we are working on their solutions. Tame companies have stagnating capabilities because their problem doesn't evolve. Wicked companies have evolving processes, capabilities and people because their problems evolve. A wicked company is inherently different from the traditional tame company that existed since the industrial revolution.
Everyone can create a wicked company, but to do so, a new mindset around capabilities, governance, teams and the support for the outcomes is needed. If you ever asked yourself why your company is struggling to do better in today's world, you are probably using tame company aspects to solve wicked problems.
This book will tell you the difference between a tame and wicked company and what mindset and characteristics you need, to become a wicked company.


The family is growing. One can't solve wicked problems alone, so we are happy to announce that we entered a strategic partnership to develop the Wicked Company. Two smart and seasoned brains have joined the mission.
Over 20 years in Transformation, Service Design and Innvation. Author of 'The Wicked Company'.
is a User Experience, Human-Centred Design and Experimentation veteran who has helped all kinds of brands and organisations to understand their customers better. Chris has helped brands to make £Millions of measurable improvements, continually innovating the experience through experimentation. 
is the creator of the Business Ecosystem Plan(TM) methodology. He has worked with both enterprises and startups at critical points in the product/service lifecycle to develop and deliver winning product strategies. He has currently focussed on how companies can transform their business to use blockchain and other technologies with impact.

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Marcus Kirsch is the founder of The Wicked Company, an applied transformation and service design consultancy based in London, UK.

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