If technology is not the silver bullet,
why do we invest as if it is?

If all you have
is a Hammer…

Agile and Design Thinking won't save you
if you don't bring the right mindset.

A book by Marcus Kirsch
Subscribe to updates today!


Why are modern companies so much more successful than classic ones? Why is technology not a silver bullet and even Agile and Design Thinking do not always create the same innovation they do somewhere else?
If you understand the mindset-tool-world feedback loop of today, you will have those answers. In this book I will show you why mindset beats technology and why the mainstream media narrative about innovation should be ignored and not influence investment or the future of your work in a black and white manner as it is sold to you.


Watch this space.
Subscribe to updates:



Related Articles

What McKinsey isn’t telling us…

My notes on McKinsey's impact of service design report.

Read more
New ways of work(ing), new mindset

De-skilling has once been a solution, now it is a problem.

Read more
Reality Check

Why reality is the new differentiator.

Read more
LoRa Phone & The Deconstruction Paradigm

My initial post on the book concept plus a conceptual prototype.

Read more
The Age of the Connector

There is a new type of skillset and thinking needed for our age beyond service and digital.

Read more
Missing Reality

Product and Service projects and their processes need to integrate more with reality and each other to create success.

Read more


Marcus Kirsch is the founder of ResonanceDesign, an applied innovation and service design consultancy based in London, UK.

Useful links